McCann Beograd and Yugoslav Drama Theatre have designed an unusual and innovative viral campaign – visit the theatre. Disguised actors drove taxis and shared their “personal” stories of murders, threats and amazing family problems with their unwary passengers. Only at the end of the ride were the shocked passengers made aware that the stories were actually the plots of the dramas “Othello” and “The Merchant of Venice” by William Shakespeare, as well as “Crime and Punishment” by Dostoevsky. They were given free tickets and invited to come to the YDT.

Viral videos have become a hit on the internet (half a million views in the first 48 hours).