MCCANN BELGRADE, THE MOST SUCCESSFUL AGENCY IN THE REGION
Agency McCann Belgrade was declared the best agency in the region at the „BalCannes“ advertising festival, which was held at Weekend Media Festival in Rovinj.
McCann Belgrade was declared agency of the year by specialist advertising portal, Media Marketing, a decision unanimously supported by the BalCannes jury, which is comprised by specialist media representatives from Serbia, Croatia, Slovenia, Bosnia & Herzegovina and Macedonia.
„Thanks to the creativity of our young prefessionals and the quality of work and services that contributed to our clients’ commerical success, McCann Belgrade once again proved why we’re one of the most successful agencies, of which I’m very proud. This award is a testament to our vision to be the communications partner of choice for all of our partners, be they local, regional or mulinational companies“, commented Srđan Šaper, the founder of I&F McCann Group, in which McCann Belgrade operates, when discussing this noteworthy award.
This year’s BalCannes received a record 148 entries from 57 agencies spread across six countries in the region. The final selection of the top 25 regional campaigns, McCann Belgrade was represented by three works, the limit for a single agency. The three campaigns were „Taxi Drama“, realised for Yugoslav Drama Theatre (JDP), the sequel to Raiffeisen Bank campaign „Can do“ (Može), and „Lungs of the City“, which the creative team at McCann Belgrade conceptualised and implemented for MK Mountai Resort. The McCann agencies in Belgrade, Skopje, Podgorica and Sarajevo that all comprise I&F McCann Group submitted 14 projects at BalCannes this year. Alongside the three McCann Belgrade campaigns that made the final cut was McCann Skopje's campaign, „Skopje“, realised for Skopje Brewery.
The "Taxi Drama," won the SoMoBorac award that the Weekend Media Festival awards to the best campaigns in the field of digital and social media.
„We're incredibly pleased to receive both awards, the first for most successful agency of the year and the other for viral block buster of the year for "Taxi Drama”. There are many challenges in day-to-day work that demand that we constantly improve. For us, recognition from within the industry is an important indicator that we’re succeeding in that and it inspires us to be the best that we can be”, claims Olivera Perković, Managing Director of agency McCann Belgrade.
Weekend Media Festival, held for the seventh time in the Croatian town of Rovinj, gathers those employed in the communications industry from across the region. The agencies, media and advertisers present fully justified its title as the biggest marketing event of the year.