McCann Podgorica Superbrands in Montenegro
Superbrands represents the brand that provides recognizable emotional and tangible values. When choosing and evaluating Superbrands, four important criteria are taken into account: quality, reliability, diversity and emotional appeal.
"McCann Podgorica was recognized as Superbrand, which makes extremely proud and happy both the employees of the agency in Podgorica and other members of the I&F McCann Group – group that McCann Podgorica operates within. This is a great honor for us, especially considering that I&F McCann Group received the same award in Serbia, where its headquarter is. But it is also an obligation as well as stimulus to continue to be recognized by the quality of our services, in-depth knowledge of client's businesses, and, very importantly, by applying global and regional knowledge, experience and standards, but with a local approach tailored to the needs of each individual client and brand, "says Vanda Kucher, corporate director of the I&F McCann Group.
About 600 brands competed for the selection of the best in Montenegro, both Montenegrin and international that were distributed in 23 categories and selected based on data from the leading Montenegrin marketing agencies. The jury was made up of 50 reputable and recognized representatives of the Montenegrin business community, experts and authorities in the field of business and marketing, university professors, media representatives, and people who are in touch with famous world and local brands on a daily basis.
Since its establishment in 2005, McCann Podgorica has been operating within I&F McCann Group - one of the leading communication systems in South-East Europe and the Nordic region, which has been present for 20 years. In this way we are part of the largest international network of agencies gathered within McCann Worldgroup, founded in 1902, which operates in over 180 cities of the world. McCann Worldgroup is owned by the Interpublic Group (IPG), one of the world's largest multinational communications companies.
Srđan Šaper, the founder of the I&F McCann Group, is one of the leading experts in the world of marketing for more than 30 years. He graduated within the Department of Film and Television Directing at the Faculty of Dramatic Arts in Belgrade, where he lectured at postgraduate studies later on. He started his professional career as a creative director, producer and director.