McCann Podgorica, the first agency from Montenegro to win an award on Golden Drum International Festival of Creativity

For the first time, an agency from Montenegro is awarded at one of the most important festivals in the field of advertising. At the jubilant 25th Golden Drum Festival, a campaign created by McCann Podgorica won three awards, including the Golden Drum Adriatic for "Unwanted" campaign, realized in cooperation with NGO Women's Rights Center.

"For our little team from Podgorica, awards at the Golden Drum have a special significance. For the first time, one Montenegrin marketing agency was awarded with recognitions of this magnitude. The co-operation we have achieved with colleagues from UM Podgorica, McCann Belgrade, and the NGO Women's Rights Center at the #Unwanted campaign is an excellent example of how important topics can for a moment gather people around the big goal and bring good ideas to a significant change in the society. It makes us all very proud. We hope that this is only the first in a series of acknowledgments for the expertise and creativity that come to agency from our and that there will be many more projects in the future that will run along the best campaigns of the region and the world." said Sandra Vujović, Creative Lead in McCann Podgorica.

The International Jury, in the competition of 1200 entries from 28 countries awarded the “Unwanted” campaign realized in cooperation with the NGO Women's Rights Center with two gold and one silver award. Additionally, McCann Worldgroup has been named for the Best Agency Network for the fifth time.

Maja Raičević from the NGO Women's Rights Center stated on the occasion of the award: "This is the least story about selective abortions, and more a story about equality, future, freedom. It is not a story of Montenegro alone, it is universal and therefore it needs to travel further to the world. This is the way to achieve this, and that is why we are very grateful for the support you provided to us by awarding us these awards."


The Golden Drum International Festival of Creativity is one of the most important international advertising festivals in which traditionally participate the best international agencies. This year, the 25th jubilee edition of the Festival was organized by the Slovenian advertising chamber.