SQUARE NINE:15 YEARS OF SUCCESS
McCann Beograd, has celebrated 15 years of existence in Serbia with a cocktail reception.
McCann Beograd, one of the leading marketing communications companies in Southeast Europe, has celebrated 15 years of existence in Serbia with a cocktail reception.
In the pleasant atmosphere of the Square Nine hotel in Belgrade, a great many public figures, including the United States Ambassador Michael Kirby, British Ambassador Michael Davenport and Crown Prince Alexander Karadjordjevic with his wife Katherine, congratulated McCann Beograd founder Srđan Šaper on the company’s great success.
(Maja Šarić/Zoran Petrović)
TAXI DRAMA ON BELGRADE STREETS
McCann Beograd and Yugoslav Drama Theatre created an unusual and innovative viral campaign!
Disguised actors drove taxi cabs and told their unsuspecting passengers unbelievable dramatic stories about murders, death treats and crazy family issues. Only at the end of the ride, shocked costumers discovered that the stories were actually plots from Shakespeare's "Othello", and "Merchant of Venice", as well as Dostoevsky's classic "Crime and the punishment". They were invited to theatre plays and rewarded with free tickets.
Three videos went viral in just a few hours (half a million views just in first 48 hours)