Leka Dedivanović, Business Development Director at McCann Podgoricaspoke for Marketing Network about the reason why agencies should apply with their works for BalCannes, a regional show of the best advertisement agencies and creativity.
“I believe that participation in the BalCannes is of great importance to all who are engaged in advertising. It is an opportunity for creative agencies to demonstrate their quality and potential, and a place where the professional public will give their opinion on the implemented projects. Numerous lectures, panels, presentations and workshops at the Weekend Media Festival are a great opportunity to exchange knowledge and ideas. Last year, McCann Podgorica participated in BalCannes for the first time. The campaign for the prevention of breast cancer, “Do not be late” was listed among the 25 best campaigns in the region. We are the only agency from Montenegro whose campaign has been shortlisted at the festival and are very proud of this success. We hope to repeat the same success this year and that some of the works that we have prepared will be among the 25 most interesting works to be presented in the main festival hall.”

We remind you that the deadline for submission of works for BalCannes has been extended to 8 September. More information can be found on http://www.balcannes.com/vijesti.