One Crna Gora and the McCann Podgorica agency have once again affirmed their leadership position in the marketing and communications industry, winning three major awards at the prestigious CIM Forum for Creative Industries and Media, held this year in Kotor.

The campaign "Montenegro's Olympic Network," designed to connect the One brand with Montenegrin Olympians and the spirit of sports, earned one PR award and two marketing awards. This campaign, which has already become synonymous with the One brand, stood out among the most creative and successful projects in the region, reaffirming the dedication and innovation of the team behind it.

“One Crna Gora has undergone a transformation as a brand, searching for its authentic inner voice. Inspired by the qualities and character of top athletes, we found that voice and succeeded in making it heard and felt throughout Montenegro. Two major marketing awards in collaboration with the McCann agency and one major PR award, in an exceptionally strong regional competition, make everyone at One extremely proud,” said Ana Mihailović, Director of Commercial Strategy and Product Development at One.

Mihailović expressed special thanks to the CIM Forum organizers, as well as the athletes and the Montenegrin Olympic Committee, whose support and enthusiasm not only brought the campaign to life but also made it authentic and recognizable to the wider public.

“Over the past two years, One has truly lived the Olympic story and spread the Olympic spirit. We embedded it in everything we did, from community initiatives like the socially responsible project 'Learn, Discover, and Get Moving,' to internal activations 'Inspired by Olympians,' to commercial projects and 5G tariffs. All these activities were carefully woven into a unique One Olympic story, creating a comprehensive campaign that won the sympathy and support of the public. We owe special thanks to our athletes and the Montenegrin Olympic Committee, who enthusiastically embraced our vision and became part of the One Olympic story. Their enthusiasm brought our campaign to life in ways we could never have imagined,” said Tina Raičević, Communications Manager at One.

“Our mission was to revive the spirit of unity and pride through a campaign that connects the people of Montenegro with their Olympians. We succeeded because we told a story that is not just an advertising message but an emotion that inspires. Seeing how our top athletes identify with the values the campaign promotes, how they connect with people and motivate them, was truly a special experience. We owe great thanks to One Crna Gora, which is not just a client but a true partner and friend of our agency. Their dedication and support allowed us to jointly create a campaign that not only won awards but also the hearts of people. These awards are a recognition of all our efforts and proof that sincere collaboration and a shared vision yield extraordinary results,” said Aleksandar Raičević, Account Director at McCann Podgorica.

At last year's edition of the CIM Forum, One Crna Gora also won awards for creative strategy, TV advertising, and PR. This year's success further solidifies their leadership position in the industry and motivates them to continue innovating and setting new standards in the world of creative industries.