Gold for #Unwanted at the McCann Worldgroup 2018 European Summit

McCann Worldgroup was named the Agency Network of The Year, while with five awards McCann Beograd is the most successful agency from Serbia.
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The best Creative Directors of McCann agencies from CEE met in Belgrade in order to exchange experiences on the best and most effective campaigns, to continue working together on creating campaigns for clients and apply the best world experiences in creative work. This is yet another opportunity for McCann's agencies to contribute to the global promotion of regional creativity.
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The international organization "Superbrands", the global authority in the field of branding, has chosen McCann Podgorica agency as one of the strongest brands in Montenegro for 2015/2016.
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The need of brands for low-cost viral campaigns that will – to put it in tabloid terms – “ignite the social networks” is as constant as the need to sell more products.
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In an interview for CorD magazine, Srdjan Šaper talks about his childhood, musical career and advertising business.
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Because corn has nothing to do in our beer.
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Spark.me is one of the largest marketing conferences in Southeast Europe, which plays an important role in developing awareness and knowledge, fostering creativity and entrepreneurship. From year to year, there are an increasing number of interesting speakers and excellent start-up projects, as well as interested visitors. This year’s Spark.me was also an opportunity to hear globally renowned experts and exchange knowledge and experiences with the conference participants.
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McCann Agency “Taxi Drama” campaign entered the finals of one of the most prestigious advertising festivals in New York.
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McCann Worldgroup agency network was awarded the most successful in Europe and second most efficient agency network in the world in 2014, according to the global Effie Effectiveness Index.
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To encounter the most prestigious world’s advertising festival Cannes Lions, taking place in Cannes between the 21st and 27th June this year, we present the new promotional campaign.
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